With the recovery and prosperity of the world economy, marked by the Basel exhibition this spring, the world watch exhibition has obviously warmed up, and the watch industry will enter a new round of rapid growth. After decades of development, China's watch industry has made rapid progress, but it still has a long way to go from Switzerland in terms of accuracy and craftsmanship, especially in terms of brand development. There are still many problems to learn. At the "9th China Watch Summit Forum" held in Shenzhen yesterday, many people in the watch accessories industry at home and abroad expressed their insights on the development, brand building, going global and other issues of China's watch industry.
Watch industry ushers in a new period of rapid growth
At the Forum on the same day, wangdeming, vice chairman of Tianjin Seagull Watch Group Co., Ltd., said that with the recovery and prosperity of the world economy, the world watch show has obviously warmed up, marked by the Basel exhibition this spring, and the watch industry will enter a new round of high-speed growth. With the economic growth, people have also increased personalized consumption demand, which determines the development trend of the watch market. In addition to the public's demand for mid-range mechanical watches, mid-range mechanical watches have also become a new fashion. Will be an obvious trend, which provides a great market space for mechanical watches.
According to the data from the Research Report on the development of China's watch industry in 2010 issued by China Light Industry Information Center, China's watch industry and watch market, which have emerged from the shadow of the global financial crisis, have turned to comprehensive recovery and development this year. In 2010, various economic indicators of China's watch industry showed a restorative rebound: the total industrial output value of Enterprises above designated size increased by 18.65% year-on-year, the best level in recent three years, and the output of clocks and watches increased by 22.64% and 16.72% year-on-year respectively; From January to November, the profit level of China's watch movement industry increased significantly, with a year-on-year increase of more than 53%; The import and export situation improved in an all-round way. The annual export volume increased by 24.82% year-on-year. With the help of border and small trade, the export volume of emerging markets increased significantly; The import scale continued to expand, with a year-on-year increase of 39.49%, especially the import from Switzerland, which has accounted for 61.15% of all imports. According to the statistics of the Ministry of Commerce, watches ranked second in China's luxury imports in 2010, after cosmetics, with an import amount of 15.5 billion yuan.
On the whole, China's watch movement manufacturing industry has gradually stepped out of the adverse effects of the financial crisis by expanding the domestic demand market and increasing the added value of export products. With the completion of a number of new industrial agglomeration bases represented by Shenzhen Watch Industry Agglomeration base, China's watch industry has entered a critical period of transformation and upgrading.
Brand building still has a long way to go
In recent years, domestic watch accessories enterprises have accelerated their enterprise transformation. They have not only gradually shifted from processing and wholesale and retail to developing their own brands, but also invested in brand building and promotion with a stronger development momentum to seek higher added value of products and brands.
He pointed out that compared with Switzerland, the watch manufacturing industry in Asia is still in an emerging industry. As a clear goal of enterprise development, the Swiss standard is an international standard, representing the cutting-edge and frontier of mechanical watches. In terms of brand building and technology development, we are far ahead of China and Asia. Only by targeting Switzerland and finding out the gap can we find out our gap. He believes that "the training of talents is an important part of the development level manufacturing industry. We should build a talent team, determine the focus of talent cultivation according to the development needs and weak links, and cultivate a responsible enterprise management team, a team of technical talents pursuing innovation, and a team of technical workers pursuing perfection.